Markup Calculator: Selling Price from Cost and Markup
Type a cost and a markup percentage to get the selling price, the profit and the matching gross margin. Shows why a 25% markup is a 20% margin, exact to the cent.
Type the cost and the markup you want to find the selling price.
About the Markup Calculator
The Markup Calculator finds the selling price from what an item costs you and the markup you add on top. It opens in Cost and markup mode: type the cost and the markup percentage, and it shows the selling price, the profit and the gross margin that the markup gives. Cost-plus pricing like this is common in retail, wholesale, trades and restaurants, where a fixed percentage is added to the cost of each item.
The page also shows why markup and margin are different numbers. A 25 percent markup on cost is only a 20 percent margin on the selling price, and a 100 percent markup, doubling the cost, is a 50 percent margin. Money is worked out in whole cents, the price is rounded once, half up, and the profit is the rounded price minus the cost. The markup can be anything from 0 to 10,000 percent with up to four decimals.
How to use it
Steps
- Type the cost of the item.
- Type the markup (%) you want to add.
- Read the selling price, the profit and the margin in the results.
Other modes
Switch to Cost and price to find the markup you are already charging, or to Cost and margin to price from a target margin instead.
The formulas
With a cost and a markup written as a decimal, the selling price and the margin are
Going the other way, a margin converts to a markup with .
Worked examples
- A 25% markup on 40.00. , a profit of 10.00 and a margin of .
- Doubling the cost. A 100 percent markup on 15.00 gives 30.00, a 50 percent margin.
- A 60% markup on 8.75. , a profit of 5.25 and a margin of 37.5 percent.
- Markup for a target margin. To make a 40 percent margin, the markup must be .
Assumptions
The margin shown is gross margin. It leaves out overheads, shipping, fees and tax, so the result is an estimate of what you keep. The full Profit Margin Calculator covers all three modes. To add sales tax or VAT to the selling price, use the Sales Tax Calculator, and to check a promotion against your markup, the Discount Calculator works out the sale price.
Privacy
Nothing is uploaded; every calculation runs in your browser and never leaves your device. The costs and markups you type stay on this page and are gone when you close or reload it.
Frequently asked questions
How do I calculate a selling price from a markup?
Multiply the cost by 1 plus the markup as a decimal. A cost of 40.00 with a 25 percent markup sells for 40 × 1.25 = 50.00. The calculator rounds the price to the cent.
How do I convert markup to margin?
Divide the markup by 1 plus the markup. A 25 percent markup is 0.25 ÷ 1.25 = 20 percent margin, and a 100 percent markup is a 50 percent margin. The calculator shows the matching margin with every result.
Can markup be more than 100 percent?
Yes. Doubling the cost is a 100 percent markup, and tripling it is 200 percent. The calculator accepts a markup from 0 up to 10,000 percent. A margin, by contrast, is always below 100 percent.
What markup should I use?
It depends on your trade, your other costs and what customers will pay. Work out the margin you need to cover overheads and profit, then convert it to a markup on cost. The result here is gross only and leaves out overheads, shipping and tax.
How do I find the markup from a cost and a price?
Take the cost from the price and divide by the cost. Choose Cost and price, type both, and the calculator shows the markup and the margin together. Markup is undefined when the cost is zero.